Photo Focus Foundation

The L.A-based Wet N Wild knows what women want—makeup that’s on-trend and doesn’t cost an arm and a leg. The brand demonstrates its keen understanding of a selfie-ready visage at all times of the day by test-driving the formula beforehand under seven different lighting conditions, including fluorescent, bathroom and nightclub lights. The resultant light-adjusting complex helps prevent any unsightly white casts in photos. Begin with a cleansed, moisturised face to provide the foundation with a smooth base to sink into. Draw out a dime-sized amount of the formula with the spatula provided or opt for a damp beauty blender if you’re aiming for medium coverage. Dot over your face and start blending outwards from the centre of your face.