Experience bold color and velvet-smooth comfort with Milani Color Fetish Matte Lipstick. This ultra-creamy, full-coverage formula delivers one-swipe payoff and a soft matte finish that flatters all skin tones. Infused with Hyaluronic Acid, it keeps lips hydrated, smooth, and plump all day. Start at the cupid’s bow and glide outward, repeating along the bottom lip for smooth, even coverage.