Simply Color - Permanent Hair Color

Colour without compromise. This gentle yet effective at-home dye provides full coverage and vibrant results, while also being ammonia-free. Formulated with nourishing oat milk, soy protein, and an argan oil blend, it protects your hair from getting damaged during the colouring process. With a range of shades to choose from, this convenient and reliable dye will leave your hair vibrant and glossy for up to 4-6 weeks. Wear the gloves provided in the box, and mix the developer and colourant in a non-metallic bowl in a 1:1 ratio. Divide your hair into sections. Use a colouring brush to apply the mixture from the roots, working your way towards the tips. Leave the mixture on for 30 minutes. Rinse with cold water, apply the conditioner provided, then rinse again. Pro Tip: Perform a skin allergy test 24 hours before colouring your hair.